Nutty Novelties started back in 2012 at the Lansdale Farmers’ Market with the original concept of a Build-Your-Own Trail Mix Bar. On the advice of a friend when trail mixes weren’t working out, we started playing around with some natural nut butters.
By 2014 we moved exclusively to pre-packaged nut butters, added more farmers’ markets and began wholesaling our product to high-end, locally-minded retailers.
We’ve continued to experiment with recipes to this day, now with a line comprising of 18 different varieties, all with the philosophy in mind to keep them high in protein, low in sugar, all natural and made by hand, by US, right in Telford PA. Our flavor profiles are designed to be nutty first (after all, nuts are delicious and great for you), with just enough flavor in the fun ones to keep you coming back, without adding too much sugar.
If you’re wondering where to start we might recommend The Hits Sampler Pack, a package of our top-5 sellers, or just go for a jar of Dark Chocolate Almond Butter, our healthy Nutella alternative.
Who We Are
Caleb graduated from Temple University in 2010, into the worst job market since the Great Depression. Being newly married, a new home owner, and actually quite risk adverse, entrepreneurship sort of found him first.
In 2012, “The Nut Hut" started as a Saturday-only, low risk, low cost venture at the local Lansdale Farmers’ Market. The next year we were Nutty Novelties LLC and by 2015 Caleb became a full-time small business owner and soon was bringing on part-time staff to help out. Caleb feels beyond blessed to be able to run a small nut butter company full-time and is thankful for so much support from customers over the years, retailers, friends, family and especially his incredible wife, Mary. He is the proud adoptive father of an amazing two-year-old boy and hopes he and Mary can continue to grow their family via fostering/adopting in the coming months and years.
When he’s not peddling nut butters, Caleb likes to play basketball and eat delicious food and is heavily involved at their church, The Renew Community in Lansdale.
Jesse (Caleb’s brother) became involved with Nutty Novelties in 2013. When Caleb was just starting to make his all natural nut butters, Jesse was his right hand man. Over the summers, Jesse started to get out there and sell the nut butters at various farmers markets and special events. As time went on, markets and events became Jesse’s primary focus in the company.
After Jesse graduated from Cedarville University with a degree in Global Business, Caleb offered him a partnership arrangement in the company. Ever since, Jesse has been functioning as the company’s co-owner and event coordinator, and could not be happier to be a part of the company’s incredible growth!
Jesse is recently married to his lovely wife, Katie, who also occasionally helps with the business. Jesse also loves to read and study the Bible, and considers his faith in Jesus Christ to be top priority in his life.